2015 Winners

Best B2B Campaign - sponsored by The E Word

Winner: Avecto & MC2 – Patch Tuesday Campaign

"The judges were impressed at how this campaign produced such strong results in a notoriously difficult B2B market. The campaign penetrated the market to reach a core audience and the impressive results speak for themselves."

Shortlist:

Avecto & MC2 – Patch Tuesday Campaign

Cool Blue Brand Communications & Teesside University and Tees Valley Unlimited - Get Your Head into Digital B2B digital inclusion campaign

Gecko & Peninsula Group – Let’s Get Bums on Seats

Intermarketing Agency & RSA – BIBA 2015

Manifest & Wienerberger - Launching the UKs first e4 brick house with Wienerberger

Marketecture & dock10 – The New Industrial Revolut10n

Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales

Stein IAS & Trelleborg Marine Systems - The Performance People

 

Best B2C Campaign

Winner: PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

"This campaign showed an attention to detail through its creative focus and drive. It was an engaging campaign that communicated well with its target audience. Judges were impressed by the innovative use of media throughout the campaign. A very strong campaign!"

Shortlist:

BJL Group & Sherwin Williams (Ronseal) - Ronseal Apology

Cool Blue Brand Communications & Barker and Stonehouse - Launching a Flagship with the Queen of British Baking

Epiphany & Amplifon - Sounds of Street View

every1 & Accentuate Games - Accentuate brand website and launch campaign

Intermarketing Agency & East Coast - Virgin Trains East Coast

Mosquito & Zoflora – The Hidden World of Bacteria

PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

Umpf & CANIDAE - The World's First Dog Selfie Mirror

 

Best Food & Drink Campaign

Winner: Savvy Marketing & LowLow Kerry Foods - LowLow Driving Growth in Tesco

"This campaign offered a focussed and professional approach to marketing in a very competitive environment."

Shortlist:

CreativeRace & Greggs - Greggs Sandwich Relaunch Summer 2014

Manifest & Grumpy Mule - Grumpy Mule rebrand & launch campaign

PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

PHD & AG Barr - Rockstar The League of Rockstars

Savvy Marketing & KP Snacks - Velvet Crunch 2015 - Shopper Activation

Savvy Marketing & LowLow Kerry Foods - LowLow Driving Growth in Tesco

Savvy Marketing & Richmond Kerry Foods - Richmond Sausages at Christmas

 

Best Not-for-Profit Campaign

Winner: Smith & Smith & Manchester Dogs Home - Manchester Dogs Home Fire

"The judges felt that this extremely sensitive subject was handled with care and respect.  By shaping the issue of the Manchester Dogs Home Fire into a story, the campaign managed to focus on the positives and create a strong emotional connection with its recipients."

Shortlist:

Limitless Marketing Communications & Blackburn with Darwen Borough Council - FALLSTOP

Diva Creative & CTC the national cycling charity - The Big Bike Revival

MediaCom North & NHS England - NHS - Under the Weather

Mint Umbrella & Champs Cheshire & Merseyside Public Health Collaborative - Be a Lover not a Fighter

Smith & Smith & Manchester Dogs Home - Manchester Dogs Home Fire

South Yorkshire Police - South Yorkshire Police

Standby Productions with Beechwood Cancer Care - Beechwood Cancer Care Sponsorship Film

Vivid & Canal & River Trust - Humans of the Waterways

 

Best Professional & Financial Services Campaign - sponsored by Orchard Recruitment

Winner: MoneySuperMarket - PR Amplification - EpicStrut

"The judges were extremely impressed by the impressive range of activity across so many different channels. It showed initiative in making great use of an existing asset.The campaign produced fantastic results due to fast thinking, spotting opportunities and making the most of them. A fantastic campaign!"

Shortlist:

Citypress & Swinton Insurance - Driving Abroad

Gecko & Peninsula Group Limited - Let's Get Bums on Seats

Jaywing & Carat Manchester - Skipton Building Society - DNA of Retirement

Home & Leeds Building Society - Bizarre Taxes

MoneySuperMarket - PR Amplification - EpicStrut

Quba New Media & Westfield Health - SEO Campaign for Health Cash Plans

 

Best Property & Construction Campaign

Winner: Redrow Homes - Very Redrow

"The judges admired this campaign for its simple yet effective creative concept. It showed fantastic results using a multi-platform approach in a personal manner. An excellent campaign that Redrow should be proud of."

Shortlist:

Boxed Red Marketing & Meller Braggins - Integrated Property Campaign

Cool Blue Brand Communications & Story Homes - Creating a New Chapter for Story Homes

Great Places Housing Group - Tribe apartments, Branding the Three Towers

Redrow Homes - Very Redrow

Refinery & Magnet Trade - 123 Rewards  incentivising kitchen sales

Space and Time Media & Avant Homes - Avant Homes 2014 Summer Campaign

 

Best Retail (on and off-line) Campaign - sponsored by Better Placed

Winner: Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

"The judges felt this campaign showed how the team got to grips with what was needed for the client to be successful in its endeavour. It showed an awareness of the social climate and demonstrated how to penetrate the market. A very strong campaign that judges felt was very impressive."

Highly Commended: Search Laboratory & Tiger Sheds - The World's First Zombie Fortification Cabin

"Judges thought that this was a very strong campaign, and made a potentially dry topic exciting and entertaining. It was commended for being creative, impactful and well executed on a low budget."

Shortlist:

Branded3 & bathstore - bathstore Buyer's Guides

Epiphany & Direct Blinds - Building a brand for digital success

CreativeRace & Asda - Asda Click & Collect Project Ajax

Home & Interflora - Surprise Someone Special

Inside Online & Dreams Beds - The Sleep Matters Club for Dreams by Inside Online

Momentum Worldwide & Asda - Halloween Retailtainment - Spook Squad

Search Laboratory & Tiger Sheds - The World's First Zombie Fortification Cabin

Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

 

Best Sport Campaign

Winner: PHD, Leith, Blonde and Stripe & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency, Blonde and Stripe

"The judges felt that this entry was so successful as it was a fully integrated campaign with clear objectives, and created something extremely memorable. It created a great sense of community and inclusion, with a great emotional feel to it right at the very core. A very special campaign."

Shortlist:

Aintree - A Jockey Club Racecourse - The 2015 Crabbie's Grand National MarketingPR Campaign

Manifest & British Military Fitness - National Outdoor Fitness Day and the Guinness World Record attempt

PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

 

Best Tourism & Leisure Campaign

 

Winner: Umpf & Park Inn by Radisson - Park Inn by Radisson E-scapes

"The judges felt that this was an extremely brave campaign, doing something that stood out from the crowd. It was a very clever idea that was perfectly executed in the form of a stunt that drummed up lots of attention. An excellent entry!"

Shortlist:

Accord Group & Emerald Waterways - Emerald Waterways 2016 Launch Campaign

Space and Time Media & Chatsworth House - Chatsworth House Trust 2015 Friends Campaign

Liverpool Biennial - Liverpool Biennial 2014

Pixel8 & DoubleTree by Hilton - DoubleTree by Hilton StarryNights Campaign

Reckless & Carden Park Estate - Carden Park Estate Website Project Hotel Re-launch Lead Generation & Data Capture

Umpf & Park Inn by Radisson - Park Inn by Radisson E-scapes

Visit Liverpool & Cunard - Cunard175 Celebrations - Three Queens Liverpool

Vivid & Visit Guernsey - Great things happen in Guernsey

 

Best CSR Campaign

Winner: University of Central Lancashire - Lancashire Science Festival

"The judges felt that this was a well-targeted campaign with excellent results. It had a wide CSR impact and demonstrated a dedication to community engagement and widening participation. An interactive, focused and engaging campaign, with a good sense of pride behind it. A clear winner in this category."

Shortlist:

Refinery & Magnet Trade, Smoking Gun PR and Door4 - Community champions

TMC Strategic Communications & Siemens PLC - The Siemens Roller-Coaster Challenge 

University of Central Lancashire - Lancashire Science Festival

 

Best Low Budget Campaign

Winner: Great Places Housing Group - Tribe apartments, Branding the Three Towers

"The judges felt this campaign delivered a substantial amount for the budget they were working to. It was a well-integrated campaign, that was very economic and showed great creativity. Overall a well executed and effective campaign that the judges felt was a clear winner."

Shortlist:

Fig Creative & TF Solutions - The Ice Men - We Know Air Con

Great Places Housing Group - Tribe apartments, Branding the Three Towers

Manifest & British Military Fitness - National Outdoor Fitness Day and the Guinness World Record attempt

Marketing Cheshire & Cheshire East Council - ITV Home Fires Promotion

MoneySuperMarket - PR Amplification - EpicStrut

Northumberland Tourism, SD Advertising & Room8 Design - Northumberland the land thats just as good with the lights off

Refinery & Client Magnet Trade - Partners Smoking Gun PR and Door4 - Community champions

Umpf & Park Inn by Radisson - Park Inn by Radisson E-scapes

 

Best TV Commercial Campaign

Winner: Zuto, Karmarama & PHD - Rule the Dealership

"The judges felt that this campaign was carefully thought out in terms of having a particular job to do, and doing it successfully with its use of creativity. The campaign was consistently high quality throughout, and had phenomenal results. A fantastic campaign!"

Shortlist:

Home & Dream Bingo - Tell Us Your Dream

Home & Interflora - Surprise Someone Special

ITV & Carat - Interflora's Surprise Surprise Partnership

ITV & MediaCom - NHS Direct and ITV Weather

PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

Zuto, Karmarama & PHD - Rule the Dealership

 

Best Outdoor Advertising Campaign

Winner: MediaCom North & Tsingtao – Tsingtao: The Eight Immortals

"The judges thought that this was a fantastic campaign. It showed innovation, attention to detail, and was, overall, a fun campaign. A great use of Outdoor Advertising, and well deserving of this award!"

There is no shortlist for this award. 

 

Best Social Media Campaign - sponsored by CTI Digital

 

Winner: Umpf & CANIDAE - The World's First Dog Selfie Mirror

"The judges felt that this was an extremely clever campaign, as it achieved its objectives and cost nothing. The content of the campaign was created in such a way that it can be continuously reused on a social platform. A very simple yet effective campaign."

Shortlist:

Home & Dream Bingo - Tell Us Your Dream

Intermarketing Agency & British Triathlon Federation - Strikeapose for British Triathlon

Liquid & Vitaflo - Vitafriends PKU - #challengesimon Social Media Campaign

Liverpool City Council  & Culture Liverpool - One Magnificent City

MoneySupermarket – Social Media Amplification - EpicStrut

Mosquito & Zoflora - The Hidden World of Bacteria

Smoking Gun PR & Magnet Trade - Talking to the Trade

Umpf & CANIDAE - The World's First Dog Selfie Mirror

 

Best Use of Research or Insight

Winner: Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

"The judges felt that this campaign was sophisticated and creative in its use of analytics. It was felt that the campaign genuinely used research, data and insight in a truly impressive way, and is a very worthy winner."

Shortlist:

CreativeRace & Greggs - Greggs Customer Segmentation

Jaywing & Carat Manchester & Skipton Building Society - DNA of Retirement

Kingsland Drinks In association with The Insight Edge and Innovation Ink with special thanks to Wine Intelligence - WinePRO

KMP Digitata & Aberdeen International Airport - KMP Digitata Re-design Aberdeen International Airports website

Manifest & Grumpy Mule - Grumpy Mule rebrand & launch

Mustard & Knauf Insulation - Fitter Friendly Campaign

PHD & AG Barr - Rockstar The League of Rockstars

Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

 

Best In House Team - sponsored by Pitch Consultants

 

Winner: Zuto

"The judges thought this agency submitted a compelling and clear entry which conveyed how a small team had managed to face the odds and go through a complete rebrand, to go on to achieve great results. Despite facing a difficult task, the team pulled together and continued to create great work. Congratulations Zuto!"

Shortlist:

MoneySuperMarket

University of Central Lancashire

Zuto

 

Best Small Agency

Winner: Umpf

"The judges felt this agency were deserving winners, as they have shown impressive and consistent growth over 5 years. They have developed a great reputation and a strong working relationship with clients. They show versatility and diversity in all of their campaigns. Congratulations Umpf, a very worthy winner!"

Shortlist:

Agent Marketing Ltd.

Elementary Digital

Fantastic Media

ICG

Mosquito

Parker Design Consultants

Umpf

Vivid

 

Best Large Agency - sponsored by Network Marketing

 

Winner: Epiphany

"The judges thought that Epiphany were an extremely worthy winner, and commented on how the agency had a fresh feel to it. The judges were impressed by their demonstration of effectiveness over a range of services. Their entry was enhanced by the inclusion of client testimonials, showing a strong working relationship between agency and client. Epiphany have clearly demonstrated their growth and dedication to their sector, and should be proud of their achievements. Congratulations Epiphany!"

Shortlist:

BJL Group Ltd

Epiphany

Jaywing

Manifest

MediaCom North

Search Laboratory

Stein IAS

Tecmark